Your whole market. Mapped, sized, and priced.
Market Intelligence is Smart Scope's built-in market research tool — the kind of study big companies pay research firms five figures for, built for your exact trade and service area. Tell it your company, your services, and your counties, and the AI compiles a Market Atlas: how many households you can actually serve, what the market pays — low, typical, and high — which county to expand into first (and which to skip), and what a 1%, 3%, or 5% share is worth in real dollars. Stop guessing. Start reading the atlas.
Inside a Market Atlas.
In plain English: Market Intelligence is a research report the AI compiles about your market itself — how big it is, what it pays, and where the growth is — sized from census household data, priced from published local rates, and modeled with every assumption shown. Everything below is excerpted from an actual atlas compiled for TJ's Chimney Service of Greenfield, Indiana — a five-county central Indiana trade area, scored zone by zone and modeled down to the dollar. Six sections, from map to plan.
Your trade area, sized down to the household.
The atlas opens by drawing your map: a core zone plus expansion zones, each chosen with stated reasoning — drive time, housing age, income, ownership rates. Then it sizes the opportunity: ~651,000 households in the trade area, ~389,000 owner-occupied, distilled to a $22M–$44M annual serviceable market across all operators. Industry revenue, growth rates, how crowded the field is — all sourced. You've worked this area for years. Now you know what it's actually worth.
When the phone rings — and why.
A 12-month demand index shows your year at a glance: the October–November peak, the summer slowdown, the spring storm-repair bump. Then the atlas explains what's behind the phone calls — aging housing stock, 30–40 freeze-thaw cycles a year cracking crowns and mortar joints, inspection schedules driven by insurance and code. Demand stops being a mystery and becomes a calendar you can staff, stock, and advertise against.
Area chimneys face 30–40 freeze-thaw cycles a year — moisture expanding in liners and mortar joints, cracking crowns and spalling brick. This demand is structural, not discretionary. It compounds annually.
What the market pays — low, typical, high.
No more pricing by rumor. The atlas benchmarks every service line against published local operator rates and national data — a low, a typical, and a high for each, plus notes on what pushes a job toward the top of the range. See where you're leaving money on the table, where you're getting beat on price, and exactly how much room the market gives you.
Every zone scored. The best openings flagged.
Where do you grow next? The zone scorecard answers with a number: each county rated 0–100 on demand versus competition, with the verdict spelled out — wide open, contested, or thin — and an entry plan for each. Home field scores 82 with low competition; the saturated urban core scores 44 with 29+ established providers and a “selective ZIPs only” note. The atlas doesn't just say grow. It says where, and where not.
Capture math: what 1%, 3%, and 5% are worth.
This is where the atlas earns its keep. For every zone it models the addressable households, a blended annual spend, and what winning 1%, 3%, or 5% of them means in revenue — the premium county alone models at $1.15M a year at 5% capture. And every figure is honestly labeled a modeled estimate with the assumptions shown, so you're making decisions on transparent math, not marketing fluff.
*Selective ZIP entry only. Basis, blended spend, and confidence level documented per zone.
Six moves and a 12-month calendar.
The atlas closes with a plan: six prioritized moves — a recurring-revenue membership anchor for your core, the specific county to expand into first (and the service to lead with), a real-estate inspection pipeline, seasonal ad timing — each with a why that traces straight back to the data upstream. Then a 12-month calendar lays it across the year so the whole plan survives a busy season.
Launch a named annual safety membership at $299–$349/year — sweep + inspection + dryer vent + priority booking. Target 200 founding members in Year 1 via direct mail to owner-occupied ZIPs where systems are 20–40 years old and statistically overdue.
Dedicated service days routing south from your core; lead with the $145 dryer-vent opener, bundle up to the sweep, and start ads in August — ahead of the October demand peak the index just showed you.
How you get yours.
Tell it your service area
Your company, your services, your counties. That's all Smart Scope needs — the AI takes it from there.
The AI builds the atlas
Census households, income and housing-age data, industry sizing, published local pricing, growth rates — compiled, modeled, and labeled by confidence level.
Your atlas arrives
Six sections from map to plan: the market map, demand, pricing, zone scores, capture math, and a 12-month action calendar.
“There's a $22 million market around your shop. Now you know which counties it lives in.”
Stop pricing by rumor. Stop expanding by hunch.
The companies that win the next five years won't be the ones with the most trucks — they'll be the ones that knew exactly where to send them. Get your Market Atlas — free for 45 days, no credit card, nothing to cancel.