Every competitor. Every weakness. One playbook.
Competitive Intelligence is Smart Scope's built-in market research tool. Tell it your trade and your service area, and the AI studies every competitor around you — their reviews, their ads, their pricing, their service claims — then hands you a Competitive Playbook: a six-section report that shows who you're up against, documents where they let customers down with cited evidence, and turns those gaps into finished ads, scripts, and a 14-day action plan. No research hours, no agency retainer — just read it, fill in the brackets, and put it to work.
Inside a Competitive Playbook.
Competitive Intelligence is a research report the AI compiles about your local competition — who they are, where they fall short, and exactly what to do about it — built from public reviews, ads, and directories, with every claim cited. Everything below is excerpted from an actual playbook compiled for TJ's Chimney Service of Greenfield, Indiana — a 46-year-old chimney company up against nine competitors across the Indianapolis metro. Six sections. Real evidence. Marketing you can use the same day.
Who you're up against — profiled and ranked.
The playbook opens with the full picture: every competitor profiled and ranked — from the fast-growing market leaders down to the long-established shops coasting on referrals. Each profile covers their business model, their pitch, their review count, and exactly where they overlap your service area. Then the review share-of-voice chart shows the whole market at a glance — including where you actually stand in it.
An aggressive newer company with a branded crew identity, a membership model with locked-in rates, and a heavy digital presence — expanding straight into your core neighborhoods.
Dated customer complaints — with receipts.
This isn't gossip; it's documentation. The Evidence File tracks dated, sourced events for every competitor: a paid-in-full job left unfinished, a wrong cement grade confirmed by a second crew, an owner going quiet after charging for an inspection that never happened. Every entry is tagged, cited, and tied to the company it belongs to. It even logs your own negative reviews — because you can't fix what you won't look at. Below the file, the AI distills market-wide trends: the complaint patterns, the review race, the under-served neighborhoods.
A December 2025 review documents a customer hit with an undisclosed $250 inspection charge announced at the door after a two-week wait — plus a single-line $876.90 proposal with zero breakdown. Documented, dateable complaints — and ready material for your next ad.
Across multiple competitors, the most-cited complaint is an undisclosed fee revealed once the tech is inside the home. Any company publishing an up-front fee schedule earns instant trust differentiation. Evidence cited from verified platform reviews.
Their complaints → your ads.
Here's where research becomes marketing. For every documented competitor failure, the playbook pairs the complaint — a verified customer quote — with your answer: finished ad copy written in your voice, aimed directly at that weakness, with recommended placements down to the platform and the ZIP codes. A competitor took full payment and left the mess? Your ad practically writes itself. Actually — it already did.
“The job quoted was not completed, even after I paid in full.”
Itemized quote before a single brick is touched — and we don't call a job finished until your inspection sign-off. No debris left behind. No chasing us down.
Simple routines that keep the picture fresh.
A report you read once is trivia. The playbook ships with repeatable routines so the research stays current: a monthly review check-in with clear triggers (“a competitor gaining 10+ reviews a month is actively asking for them — start asking too”), an ad check on Meta and Google with a 72-hour response rule, and a scripted 6-step secret-shopper checklist for calling your top competitors like a customer and turning their gaps into ad angles.
Six moves, ranked by impact per dollar.
Analysis without action is a hobby. The Action Plan turns everything upstream into six prioritized moves — pricing anchors, review sprints, neighborhood landing pages, seasonal ad pushes — each one explicitly tracing back to the finding it's built on, so you always know why the move matters. And it closes with a 14-day rollout plan: day-by-day steps from kickoff to live.
Publish an itemized starting-price schedule and a bold, named guarantee — the first headline a visitor reads, the first line of every phone script.
Day 1: kickoff — pick a review captain, brief the techs, note your baseline numbers. Day 1–2: draft the price anchor… and on it goes, day by day, until every move is live.
Paste-ready marketing. Fill the brackets and publish.
The playbook's final section is a full set of finished marketing: homepage hero copy, a six-week rotation of Google Business Profile posts, ad headlines, and phone scripts — all written in your brand voice, all pointed at the weaknesses documented upstream, all with [bracketed] fill-ins for your prices and links. No agency retainer. No blank page. Copy, paste, publish.
No Surprise Fees. No Roofers. No Shortcuts.
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How you get yours.
Tell it who you are
Your company, your trade, your service area. That's all Smart Scope needs — the AI takes it from there.
The AI does the research
Reviews, ratings, ad libraries, directories, service-area claims, complaint patterns — compiled, organized, and source-cited across every competitor in your market.
Your playbook arrives
A six-section Competitive Playbook lands in your hands: the lineup, the evidence, your angle, the routines, a ranked action plan, and marketing ready to publish.
“Your competitors' one-star reviews just became your ad campaign.”
Somebody in your market is going to do this homework. Make sure it's you.
Every market ends up with one company that knows exactly where the competition falls short — and around here, it's going to be whoever runs the report first. Free for 45 days, no credit card, nothing to cancel.